Saul Bass is considered one of the best designers of our
time, with works varying from world recognisable logos to film title sequences
(he has also work as a filmmaker) and his visionary work in graphic design. His
importance is due to his avant garde take on his projects establishing new
parameters in the graphic design world which even today would be considered
modern; just an example of his brilliant creativity.
His only children's book: Henri walks to Paris has been
re-edited for the first time since its release 50 years ago. This little book
is a gem in the editorial world, the illustrations are absolutely beautiful
with an amazing use of colours and minimalistic illustrations. The overall look
of the book could not be more contemporary, it clearly shows how his work is
still in full force within today's trends. And even though I'm a grownup without
kids this book is definitely going into my shopping list.
Saul Bass is considered one of the best designers of our time, with works varying from world recognisable logos to film title sequences (he has also work as a filmmaker) and his visionary work in graphic design. His importance is due to his avant garde take on his projects establishing new parameters in the graphic design world which even today would be considered modern; just an example of his brilliant creativity.
One of the DBA team suggested we researched into Saul bass for his use of colour as his is one of America’s most iconic designers working minimally with two colours.
Bass was prolific as a logo designer. His signature style and method behind conveying company identities have had true lasting power and still win admiration from the graphic design community today. Christian Annyas, a web designer, in 2011 studied Bass’ creations for longevity to discover that the average lifespan of one of Saul Bass’ logos is a staggering 34 years. That’s a long time when you consider the amount of mergers, management changes and switches of agency partners big corporations and entities he worked with go through.
Logos for Quaker Oats, United, Minolta, the Girl Scouts of America, Dixie cups, Frontier Airlines, United Way, General Foods, AT&T, and Geffen Records were all rendered by Bass. And many of the logos that have been tweaked over the years, such as Kleenex, still stay true to his original vision and remain largely inspired by Bass’ suggestions.
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