DBA- The W's

To make us think more about the context of the Hyperloop we have thought of the who, what, where, when and how? This will inform our design decisions.

Who- tourists, the general public, commuters (the Hyperloop could open up many job opportunities for people to live in San Fran and work in LA)

What- what will the identity look like?

Things to think about:

type
colour 
logo
concept

Where- LA- San Francisco 

When- 2021

How- how will we portray the identity well

tickets
timetables
maps
signiture
posters
publication
app 
capsule interiors 
station environments