Feedback
The feedback we have received off the DBA was positive, saying we have hit the aim of it being affordable accessible travel and not going for an overly flashy design. They focused a lot of looking at our logo and what that communicates, the picked up that on some of the logo’s the line wasn't central, and there was a couple of spelling mistakes within the publication, the small details is something we need to be careful of in the future. They liked the professionalism of the presentation and how the pink like flowed through all of the slides like the logo. They explained that Gotham is an American typeface so that makes it a good choice, however it is used on a lot in design so this could be an issue. They said the type could of be a little friendlier like easy jets. The colours we used were suitable for the target audience, they felt we could of pushed certain areas further. They said the dog advert gave Hyperloop more of a personality and tone of voice and maybe we could of developed that more. Overall the feedback has been really useful and they explained things that we can apply to other projects in the future.
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