British airways have clean, clear and effective advertising techniques. I particularly like the rock advert having the type in the rock and also incorporating British Airways colours. Much like Easy Jet their other approach is bringing people together. The second advert is cleaver, the people coming together and forming an airplane shaped shadow.
Easy Jet use their orange brand colour thought all of their advertising campaigns. Many of their adds use the theme of love in their advertising and bring people together. They also go for quite a tongue and cheek approach when it comes to advertising also.
KLM is an affordable airline for all, they use blue throughout their adverts to keep the brand consistent. The top advert has a cleaver touch however some consumers may not understand what it means. The middle advert advertise how cheap it can be to get away, and the bottom advert makes the consumer want to be there.
Virgin can have quite a humorous approach when it comes to advertising, the top adverts feature innuendo’s to catch the audiences attention. Personally I think the middle advert is the best as it looks quite vintage, I like the use of colour and how they have made the train fly to prove a point. The last advert is made for virgin atlantic a more upperclass advert.
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