DBA- Intermin Feedback

Today we met up with the DBA and discussed our ideas as a group for the Hyperloop brief. Some ideas went down better than others, we gained some very useful feedback which has changed our thinking on the brief and made us want to start researching again. Some of the most useful feedback we gained was to imagine the Hyperloop as an advert and what the main points on the advert would be and work from that. We were also advised to imagine ourselves as a consumer and visualise what we would like to see as the brand. 

The Hyperloop is quite an affordable way to travel only costing 25 dollars, which means the target audience will be large from tourists to commuters. This is what we have to think about accessible, affordable travel, we will take this concept further and begin researching into affordable travel. 

A mindmap of notes from todays feedback session: