In terms of colour we all want to go for a similar colour pallete of working with pinks and blues, making the brand look affordable and for the working class. These colours are taken from a Saul Bass poster, they are bright, eye-catching and friendly colours. As a group we have decided to go with Gotham for the typeface, I started to experiment with the different weights of the font family, after discussion with the group we have collectively decided to go with Gotham Book the thinest type. We then started to experiment with the line in the middle of the o’s, the top one represents the angle you travel at to get from LA to San Fransisco, the middle one shows the map outline, and the bottom one illustrates the simple concept we are going for traveling from A-B.
We decided to change the colour scheme, to go with the aqua blue teamed with a deeper blue and a calmer pink, this will work better across all platforms and especially when designing leaflets/ publications, the colours will give an overall calmer feel to the brand like the Hyperloop is accessable and affordable for all. We are still yet to decide what line to go for, we shall ask other people for feedback.
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