DBA- Transport branding research

Virgin Branding

Virgin Group Ltd. is a British multinational branded venture capital conglomerate founded by entrepreneur Richard Branson and Nik Powell. Its core business areas are travel, entertainment and lifestyle, and it also manages ventures in financial services, transport, healthcare, food and drink, media and telecommunications; together, Virgin's businesses consist of more than 400 companies worldwide.

Virgin Group's date of incorporation is listed as 1989 by Companies House, who class it as a holding company; however Virgin's business and trading activities date to the 1970s. The net worth of Virgin Group was estimated at £5-5.5 billion as of November 2014.

easyJet Branding

The easyGroup is the private investment vehicle of Stelios, the serial entrepreneur. The easyGroup is the owner of the ’easy’ brand and licences it to all of the ’easy’ branded businesses, including easyJet plc, the airline Stelios started in 1995 and in which he remains the largest single shareholder. The easyGroup profits by either selling shares in the businesses or by licensing or franchising the brand to reputable partners. The ’easy’ brand currently operates in more than a dozen industries mainly in travel, leisure, serviced office accommodation and other consumer facing sectors.

Here are easyJets brand guidelines: Brand Guidelines

London Underground

Transport for London (TFL) strives to provide a safe,efficient and reliable service to its millions of passengers each day. TFL London Travel Information’s key role is to provide an accessible and comprehensive information service to the users of all TFL’s transport modes. It is essential that London Travel Information centres are presented visually, in a strong and consistent way, befitting that of a comprehensive transport network. These fascia rules and specifications have been produced expressly to ensure continuity in the applciation and presentation of London Travel Information’s identity to the public and must be strictly adhered to.

Here are London Underground brand guidelines: Signs Manual

Nasa Branding

NASA's vision: We reach for new heights and reveal the unknown for the benefit of humankind.

To do that, thousands of people have been working around the world -- and off of it -- for more than 50 years, trying to answer some basic questions. What's out there in space? How do we get there? What will we find? What can we learn there, or learn just by trying to get there, that will make life better here on Earth?

Here are NASA brand guidelines: Nasa Brand Guidelines