Taking Care of Business- Presentation

Here is the presentation, it took quite a while to sort out and organise so I am happy we started it sooner rather than later. It includes all we have found out about screen printing, our manifesto, about the business and what we have to offer and all the costs we would have to take into consideration when creating a screen printing business. 

Here are my notes for the presentation:

Who we are

We are the print cellar. A screen printing company which aims to promote a more hands on printing methods and creativity.

The business will be split up into three main areas:

-workshops / for the general public

-education / for students and schools to learn a new printing technique

-design / for people wanting unique design

Meet the team

We have a team of 5 of us we wont all be working full time because of costs, two of us would work full time and three of us would work part time however we will all have equal involvement in the decisions of the business. 

I am the marketing representative and designer, in charge of dealing with the customers and clients helping with their needs, also selling products on behalf of the company. 

Taking Care of Business- Designs

Final Logo

After many group design decisions being made here is the final logo, I think it represents the company well as traditional print company with a modern twist.

Photos

Here are some landscape photo's that Katie has taken to help with the designs of the website, posters and presentation 

Posters

Above is a poster that Molly created a poster that focuses on the social media aspects of the business, it doesn't need much information on this poster as the audience would look into the social media websites to see what we are about. 

Above is a poster that Helen and I worked on, a poster that explains a little bit more about the business. It took us a while to work out how to lay the poster out as we were unsure how we wanted it to look. We decided to use photography so the audience knows what we are about immediately. 

Postcards

Here are a couple of postcards made that Helen made with some brush paint textures, if we had more time we would of liked to screen print these. 

Website

Some website moc ups that Katie made, I added them to a mac screen to give them a bit more context. As you hover over the links it would turn to the teal blue where to click. The front image would slowly change to more print related images. As you scroll down the website would explain more areas of the business, the three main areas. 

Manifesto

Here is the manifesto design with the 9 main points to the business

Business Cards

If we had more time on this project we would of liked to have taken the time to screen print some business cards and the manifesto, but as we ran out of time I have just done a quick moc up of how I would like them to look. I would of possibly added a blue paint stroke across them and screen printed the black logo on top.

Taking Care of Business- Manifesto

In this technology era we think it is important to value and practice the traditional methods as well as the digital ones. Here at print cellar we work closely with our clients creating work that both the clients and their audience will love. We take time over projects so that our principle of quality over quantity shines through.

We believe collaboration is essential to create unique and essential design.

We strive to create personal design

We design everything to the highest standard

We form a happy relationship with our clients 

We are a community

We believe everyone should have the facilities available to be creative

We strive in teaching our methods

We do not idolise money

We love to print 

Taking Care of Business- Costings

Here are the main costs we have already in a spreadsheet, these might change as we go further into the project, we also need to work out wages. For each session we are thinking of having it £10 per person as the materials that they will use will cost £5 a person so we will make 50% profit. 

Taking Care of Business- Moving Forward

Now we have all of the costs done we need to move forward and start to think about the design and how we want our business to look. We have decided that we want the logo to be quite traditional.

 A tradional logo idea that I thought of

Traditional logo ideas that Vanessa thought of, we all like a few of them and I think they all work well because they are traditional and bold. We are all going to go away and get some digital logos mocked up and hopefully we can decide on a logo between us. 

Other things that we need to do:

- design manifesto
- purchase aprons ready to screen print
- screen print all material ready to present
- moc up website
- put the presentation together

Taking care of Business- Net Graph Prices

http://www.natgraph.co.uk/home/

Today our main focus has been on pricing things up, Helen has a spreadsheet with all the prices that we need. Net graph are the company that uni get some off their screen printing equipment off, so I decided to give them a call and enquire about some prices for our business. 

Model 3- £9380

Model 4- £11315

Model 5- £14835

They also explained to me that for the exposure systems we would need to 

Model 0- £3000 shelf £125

Model 1- £3575 shelf £130

Model 2- £4100 shelf £165

Model 3- £5430 shelf £220

Model 1- £1340

Model 2- £2450

Model 0- £775

Model 1- £935

Model 3- £1380

Model 4- £1805

Model 5- £2805

After gathering the prices from this company we have decided that they are too expensive to buy everything off as we have found others for cheaper, but we are going to get the model 0 wash out booth as this one will be big enough for our biggest screen. 

Taking care of business- Logo ideas

Ideas

We have decided that we would like the logo to be type heavy so I have had had a few thoughts of how we could lay out the type and what sort type we could use. 

Contemporary 

This is the first idea that I experimented with digitally, the building that we have decided to have the print cellar based at is quite unique as it is underneath the railway and in one of the arches. The semi circles on top of the logo represent the unique railway space we have chosen. In this logo the font used is Avenir this makes the logo look quite contemporary. 

This is a the same idea again but with a bolder bubblier font. 

Above are a few of experiments with the initials of the 'print cellar' 'pc' added to some shapes, again these have quite a contemporary look to them. 

Above is 'print cellar' in Braggadocio font, the use of shape in this font makes it have a modern look.

Again here is another experiment in a script curly font, a hand drawn script font would represent the hand done feel to screen printing too. 

Traditional 

This experiment I used a variety of fonts including 'Dollie Script', 'Intro' and 'Centry gothic' the variety of fonts makes the logo more interesting. I designed this on illustrator using curved paths to make the arches and kurning the 'Leeds' to make it fit the space better. This logo works well and had much more of a traditional feel to it, I have took this further and added texture and colour, I also think this would work well as a stamp. 

Taking care of Business- Logo Research

Research

Here is some research that I have carried out on various logos such as railway and canal logos, at this point in time we are unsure whether we should go for a contemporary or a more worn and old fashioned look. For a contemporary look we shall go for a sans serif font and for a more old fashioned look we shall go for a script or serif font. 

Canal branding by Olly Sorsby 

Above are some logo designs by Olly Sorsby, they have an old fashioned look about them while still looking quite modern. What I do like about them is the grain and texture of them and the earthy natural colours used. 

After research and logo meetings I think we are pushed towards the more old fashioned look as it will have more of a concept behind it as screen printing is something old fashioned that is becoming more contemporary. 

Taking Care of Bussiness- Primary Research

Today I went down to the print room in college to gain a greater in sight of the costs of things we will need for print cellar and what sort of sizes things are to fit in the actual space. I took some questions with me and got some good answers, I think throughout this project we will need to keep popping back to ask more questions.

-What size are the print beds?

The ones they have in college are 1m x 1.61m (thats just the bed) we need to take in to consideration the metal clap that goes over the print bed and that adds an extra 0.5m onto width of the bed. 

-How much does print beds cost?

They didn't know exactly how much they cost but they did give me an estimate of £1500

They said to check out Net Graph for costs

http://www.natgraph.co.uk/screenprinting-equipment/

-How many different types of paint are there?

For just printing on paper they use: system 3 acrylic

They said for industry we may need to consider using oil based paints but college don't as it is much harder to clean

-How much does the paint cost? 

The system 3 paint costs £12 a pot

-How much is the exposer?

They have had there exposer for 16-17 years so don't really know exactly how much they would cost now but they gave me an estimate of £5000

They said that sometimes in industry they have a small room just for exposing with lights in so maybe we could consider a small room just for exposing the negatives

-How much are drying racks?

£220

-How much are frames? 

They said to check out ebay, A4 would cost approximately £20

They purchase some of their frames and materials from Steve Woods

http://www.steve-wood.co.uk/

-What sort of chemicals are involved?

Bsolve and Bstrip (he didn't know the exact names of the chemicals)

They purchase all their chemicals from buckle berries (can't find anything online)

-Roughly how much would the chemicals cost?

£22 for 25l of stripping chemicals    and     £25 for 5l of solve

-What safety clothing would we need to wear?

Need protection for cleaning the screens including eye, ear and hand protection 

Taking Care of Business- Location

We need a space to set up our business, we 

Our space will require

-water
-gas
-electric 

We don't really have a budget in mind
Location is key, we want somewhere in the centre of leeds somewhere unique


Places we have considered:

Off License Shop to Rent in a very popular student area

Rental Amount: £600.00

Date available: 27 Jan 2015

Private Seller

Off License Shop offered

A reasonable off license premises is offered in Headingley in a very popular and densely populated student area, the shop is 25sq metres and is already fitted out with shelving, flooring, air conditioning, 4 upright fridges and 1 upright freezer, and there is ample ground storage for stock.

There are is CCTV and burglar fitted externally there are security shutters.

This would be perfect if we were just aiming our business at students as it is in a lively student area however we would like to attract a wider target audience for our business. Also the space maybe too small for the amount of print beds we would like to set up. 

Office Space Leeds ( LS2 )

Rental Amount: £199.00

Date Available: 31 Jan 2015

Serviced Office available to Rent in Leeds, For all-inclusive office space solution with flexible rental terms.

Self Contained office, or alternatively, available as 3 separate office suites 1,492 - 6,104 sq ft (138.6 - 567.1 sq m)

High Court is prominently located in the heart of The Calls area of Leeds fronting the Leeds Inner Loop Road. The popular Calls area is renowned for its association with prestigious restaurants and leisure facilities and as a popular office location. The area is further enhanced by its proximity to Leeds City Centre and Leeds City Bus Station. The location provides easy access to both the M1/M621 motorways and the national motorway network via the Leeds Inner Loop Road.

- Refurbished entrance

incorporating a new canopy

- Open plan offices

- Recessed lighting

- Floor to ceiling height - 2.76m

Suspended ceilings

- Intercom to each floor

- Kitchen facilities on each floor

- 4 secure Car Parking spaces

(available by way of separate negotiation)

Serviced offices are suitable for businesses of all sizes, industries and requirements, with contracts available on as little as a single desk for a single month, and terms flexible enough to ensure you only pay for what you need.

Serviced offices provide international corporations with an efficient and economical means of expanding their global property portfolios.

Corporations can benefit from the priceless advantage of a physical market presence in industry specific locations worldwide, with contracts flexible enough to suit everything from temporary projects to long-term occupation.

SMEs, entrepreneurs and start-ups can save money by increasing or decreasing the space they occupy in line with the amount of space they require at any given time.

Serviced offices provide valuable social and networking opportunities for individuals who would otherwise be working from home, as well as reducing the costly overheads and impractical tenures associated with traditional leasehold.

This space would be good because of how open planed it is, from the images the place seems spacious.

Office Space Leeds ( LS1 ) 

Rental Amount: £153.00

Date Available: 31 Jan 2015

Agency 

Serviced Office available to Rent in Leeds, For all-inclusive office space solution with flexible rental terms Please call on 08001884665

Offices start from £450 plus vat pcm

Including the following benefits:-

-One year’s free membership of Leeds Chamber plus free access to 2 or more of their networking events

-Free business development package proven to double business sustainability and growth, also available to develop your staff

-Free mentoring and business advice

-Fully furnished offices

-Flexible office contracts, with business rates included

-Communal kitchens

-Excellent location gives instant business credibility, and provides an attractive working environment for your employees

-Join Leeds Met’s state of the art gym, pool and fitness class facilities - just £225 per year

-24 hour security should you need access to your office out of hours

-Offices vary in size making expansion easy

-Become part of a friendly supportive network of like-minded entrepreneurs. Including a google group and free networking events to promote your business

-Monthly newsletter listing events and relevant up to date business information

24 Hour Access

Air Conditioning

Business Support

Cafe/Restaurant On-Site

Car Parking

CCTV

City/Town centre

Furnished Offices

I liked the look of the outside of this building unfortunately there weren't any pictures of the inside provided and I think you can only rent small offices separately however this would be in the perfect central location. 

OFFICE SPACE Leeds ( LS15 )

Rental Amount £199.00

Date Available: 31st Jan 15

Serviced Office available to Rent in Leeds

Inclusive price guide: From £100 per person per month

The centre is located just 2 minutes off J46 of the M1, this iconic building offers over 40000 sq ft of genuinely flexible serviced office accommodation.

Cutting edge IT and Telecoms, high capacity meeting rooms and a customer focused team combine within one of the most environmentally friendly buildings in the country.

Offices start at 97 sq ft with clients able to plan their own bespoke combination of open plan, cellular and meeting room space. The centre piece of the building is a stunning triple height glass atrium which bisects the 2 wings and offers free of charge informal meeting/breakout space.

The building offers truly flexible office solutions with a rolling monthly agreement or a fixed term if required. All offices offer natural daylight and opening windows.

This building seems very modern, not a very good location, but it could be somewhere people drive or get public transport too. I like the modern look to the outside of the building and I think that could suit our business well, however unfortunately there weren't any pictures of the inside provided. 

OFFICE SPACE Leeds ( LS12 )

Rental Amount: £199.00

Date Available: 31 Jan 15

ft to 6, 000 sq ft. There is also the option of renting 'virtual offices' in this development.

Located in a predominantly residential area and close by to some convenient local shops and cafes. Excellent transport links from Leeds City Centre.

24 Hour Access

Car Parking

CCTV

High Speed Internet

Kitchen Facility

Serviced Offices

Virtual Office Services

Again very modern looking. With this one I am unsure about the access to water as this would be a necessity to clean and wash off screens. Good location and very spacious.