Ideas
We have decided that we would like the logo to be type heavy so I have had had a few thoughts of how we could lay out the type and what sort type we could use.
Contemporary
This is the first idea that I experimented with digitally, the building that we have decided to have the print cellar based at is quite unique as it is underneath the railway and in one of the arches. The semi circles on top of the logo represent the unique railway space we have chosen. In this logo the font used is Avenir this makes the logo look quite contemporary.
This is a the same idea again but with a bolder bubblier font.
Above are a few of experiments with the initials of the 'print cellar' 'pc' added to some shapes, again these have quite a contemporary look to them.
Above is 'print cellar' in Braggadocio font, the use of shape in this font makes it have a modern look.
Again here is another experiment in a script curly font, a hand drawn script font would represent the hand done feel to screen printing too.
Traditional
This experiment I used a variety of fonts including 'Dollie Script', 'Intro' and 'Centry gothic' the variety of fonts makes the logo more interesting. I designed this on illustrator using curved paths to make the arches and kurning the 'Leeds' to make it fit the space better. This logo works well and had much more of a traditional feel to it, I have took this further and added texture and colour, I also think this would work well as a stamp.
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