Research
Here is some research that I have carried out on various logos such as railway and canal logos, at this point in time we are unsure whether we should go for a contemporary or a more worn and old fashioned look. For a contemporary look we shall go for a sans serif font and for a more old fashioned look we shall go for a script or serif font.
Canal branding by Olly Sorsby
Above are some logo designs by Olly Sorsby, they have an old fashioned look about them while still looking quite modern. What I do like about them is the grain and texture of them and the earthy natural colours used.
After research and logo meetings I think we are pushed towards the more old fashioned look as it will have more of a concept behind it as screen printing is something old fashioned that is becoming more contemporary.
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