I have started to look at how we could advertise Hyperloop, my initial idea is to use a picture of LA and San Francisco in the background and have typer overlaid on the image.
The type in the centre then turned into a banner across the image, Hyperloop will be placed at the bottom of the advert.
For the portrait adverts for bus stops I have chosen portrait images of LA and San Fran, I don't think these adverts stand out enough when in context.
To try and make the advert stand out more
To add more of a humorous tone to Hyperloop and make it feel more personal we decided to look at dogs on skateboards as an advertising technique as it will make people look and actually pay attention to Hyperloop add’s yet still portray Hyperloop as a mode of travel. Hyperloop is aimed at a large target audience so having a dog as the advert will appeal to all.
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