Linotte is a super round friendly typeface, I looked at this typeface becuase I like the roundness of the bowls in the o’s. I think it would suit Hyperloop as it clear, however this typeface when put in colour can appear quite childish.
I choose to look at Quenda as tips of the letters are rounded but at an angle. The typeface appears quite smart, I think this typeface will work well as it will be instantly recognisable.
Gotham is a basic typeface that comes in quite a large font family so different weights of the font can be experimented with. Gotham would work well for Hyperloop as it is a confident font that is straightforward and sophisticated.
Similarly, Avenir has quite a large font family, so if this font is chosen for the design different weights can be used across the branding. The Avenir design is based on two earlier sans serif typefaces, Erbar and Futura. Avenir is quite an angular sans serif font.
Cooper Black is the typeface that Easy Jet use, an affordable travel company that uses one colour for their branding. The font is clear and bold and adds a friendly touch to their branding.
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