Sunday, 5 April 2015

Droog Amsterdam

Droog- A different perspective on design 

Who are they?

Renny Ramakers founded Studio Droog in 2011. The studio creates concepts, spaces and products, all based on our key principles: respect for the existing, context/relevance, beauty and playfulness. Distilled to the simple idea of less+ more. The studio addresses client commissions as well as in house assignments. 

The studio is committed to deliver design with a strong identity. We believe that utility and relevance do not have to come at the expense of beauty and fantasy. Every design starts with a radical re-think of a particular subject or product. Each outcome is unique and tells a story of its own.

The studio consists of in-house designers who are educated in architecture, product design and fashion: Anna Musch, Eliza Mante, Henry Roberts, Lina Marie Koeppen, Rachel Harding. Currently supported by the following interns: Jacopo dit Bonaventura, Oliver Kapp and Sayme Choi. The studio is complemented with a variety of project leaders, external designers and other specialists.



Droog was an interesting place to visit in Amsterdam, each room had a different feel, each being a different exhibition focusing on contemporary design, it was an inspirational place to visit. The store and the garden reflected the Studio well, I like the colour schemes as you worked your way around the studio and the different moods each room had created by such simple design. 



















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