Friday, 29 May 2015

This is England '90

I have decided to enter the This is England '90 competition to create a 90's rave poster showing club culture of the 90's. 



Inspiration and entries

once you have entered the competition you have the chance to share your work, here are some peoples entries, I looked at these for inspiration too, along with pintrest, behance and many other websites. 













My Poster


For my poster I wanted to keep it bright with psychedelic 90's colours that really make your eyes pop. I wanted to relate to the 90's acid scene with the use of smiley faces and wavey pattern. I also related back to the 90's with the use of tecno type. 











Friday, 22 May 2015

Unipol



Today I had an interview with Unipol for the position of an publications assistant. In preparation for the interview I was given a small task.

As part of your interview you are asked to deliver a short presentation lasting no longer than 3 minutes on,

How would you promote the Unipol Code to a) students and b) landlords.  Provide at least one visual example.


I was very tight for time as the interview was on my deadline day. I created a pdf document illustrating how I would promote the codes through the use of an app. 

Notes:

The idea: my idea to promote codes is to create an interactive app, where both students and landlords can log in. The app can do more than just tell you about the codes it could help you find a new house, write reviews, compare houses and prices.

Colour: colour could be used as a key for the different areas of the codes a way of breaking down the different areas. 

Type: I would used Avenir as it is a friendly type that suits all

Codes breakdown: I was inspired by the codes thumb to create these vectors. The vectors make it easier to understand each area of the codes. From left to right: rent liability, water charges , utility charges, identity and address, state of repair. 

The homepage: this would be the homepage. Allows you to select either student or landlord, you can log in using phone, email or username. 

Menu: sidebar menu allows you to click on each area of Unipol. My house would include all of the details about your current house. New house would include maps to help you search for a new house. Codes would help you understand the codes.

Codes: as you click on codes the main page would be 'know your codes' and then it would then take you through to a list of different areas within the codes, allowing you to select one of most interest. 

Codes: as you select on a code a selection of icons would appear again breaking the codes down into manageable sections. The colours represent each area. This is an example of 'prior to letting a property'. As you click on an icon a colourful page would appear with a code, giving you the code in a much more friendlier way. 

Here are just a couple more examples of the code pages and how it would work. Users would swipe through with an indicator at the bottom to what page they are on. 


The interview went well and the feedback I got from the people who interviews me is that they would of liked to have seem more emphasis on codes and they felt I extended the brief too far. 

Thursday, 14 May 2015

SO&SO Humans of Leeds Exhibition

SO&SO Humans of Leeds Exhibition
SO&SO was created to celebrate the anonymous Human of Leeds photographer, who is devoted to capturing the lives of strangers, familiar faces and the unsung heros of our city.

The exhibition is housed in Lambert's Yard, the oldest timber framed dwelling in Leeds, successfully encapsulaying snapshots of the present day in a building that has seen over four hundred years of Leeds history.

The walls really spoke and you would see the image in a differently after reading about the person, a fascinating exhibition showing the variety of humans in Leeds.







Monday, 20 April 2015

PPP2 Presentation


Presentation notes


1. LAST YEAR

• Started PPP by reflecting on last year and my branding
• Realised how bad it was
• Don’t think it represents me at all and neither does anyone else

2. PROMO PACK

• Created a new logo for myself
• A simple ‘A’ using three colours
• Chose bright colours as I think they represent me best

3. WEB

• Would like my website to be much like my Tumblr now
• A simple visual theme displaying images of my work
• As you hover over the images they will change colour indicating that they are clickable
• once clicked on a project the image will become larger, able to scroll through the project with a short description

4. HAND DRAWN TYPE

• Something I have enjoyed and developed this year
• developed through working on responsive projects and being the graphic designer for the cheese society

5. COLLABORATION

• Collaborative project for responsive has been my favorite project this year
• Worked with two illustration students that I didn’t previously know
• We worked on YCN Taylors Coffee brief a brief to ‘engage the younger audience with a new taylors coffee product’
• After primary research we decided to create a refillable jar of coffee and three packets of occasion and time of day. Morning to wake you up, midday to keep you going throughout the day and a decafe night time one
• We created the artwork using textures of paint and collage

6. STUDIO MOROSS

• When in London I visited studio moross as Kate moross has always been one of my biggest inspirations
• the studio was closed so I decided to write her a letter
• didn’t get a  reply, however I am going to send her an email in the near future

7. STUDIOS OF INTEREST – CATALOGUE

• A studio in leeds and London that pride themselves on visual identity, web design and development and print
• Partially like the work they did for Beacons festival and The Belgrave
• On the website it says don’t participate in internship schemes, I e-mailed anyway and got no reply

8. PETER AND PAUL

• A design studio based in Sheffield
• Liked their variety of work
• Contacted them asking for placement and they told me to get back to them when I’m in third year
  
9. ROBOT FOOD

• Another studio that interests me is Robot Food in Leeds
• Creating a lot of vibrant work
• A studio that I am going to contact in the near future

10. SPLIT

• After contacting a variety of studios that I am interested in one studio got back to me which was Split in Leeds
• Oli the creative director of Split said he really liked my work and asked for a chat in the studio
  
11. SPLIT EXAMPLES OF WORK

• Here are some examples of splits work
• They do graphic design for print and web
• I partially like their identity projects
• On the left is some work they have done for Leeds college of music, in the middle is Keswick film festival and on the right is an identity project for a bakery called ‘That old chestnut’ 
• Went for a chat with Oli at Split and I spoke through all of my work on my Tumblr and Behance
• Went through all of the briefs he was working on at the moment and asked which ones I would be most interested in working on 
• He said what my Behance and tumblr was lacking was any examples of type setting he asked me to e-mail him some work
• I e-mailed him some work and waited for a reply after Amsterdam this Easter and he explained that the timing just wasn’t right and he has had a lot of movement on a photo shoot he was art directing and he wanted me to work in the studio with him
• He was very apologetic and told me to contact him again in May and he said he will see what he could do

12. LEVEL 6

• In level six I would like to do more collaboration as that is something I enjoyed this year
• I would also like to look into more identity projects and possibly develop my web skills

13. SUMMER PLANS

• This summer I plan to go on placement with either split or another studio
• And I’m going to Glastonbury, Thailand for three weeks and Outlook festival


Sunday, 19 April 2015

OUGD502- End of Module Evaluation


I have enjoyed working on this project however at times it has been hard. I started to create my logo and realised how difficult it is to search for your real personal identity. If you are working for someone else it is easier to know what the client is looking for, but being your own client can be tricky.

Looking back and reflecting on my first year PPP and the identity I created for myself then I quickly realised how much has changed within the year. The identity I had given myself last year I don’t feel as if it represents me well anymore. I asked other people what they thought of my old identity and they felt like it didn’t represent me at all. I new I wanted to re design my logo but I just wasn’t sure what I wanted it to look like. I asked my friends and peers what they thought would represent me as an identity and they responded with bright colours and bubbly hand drawn type.

At first I experimented a lot by hand with my logo, drawing out my name a lot but there was just nothing that I thought looked right. I liked the idea of colour within my identity but was unsure about hand rendered type because I don’t want people to think that is the only thing I can do as I do enjoy other aspects of graphic design. After much experimentation I looked into the letter ‘A’ and the shapes within it, I drew out my logo by hand a letter ‘A’ but 3D with three different colour panels that I could use. I chose orange, pink and yellow all bright tones that fit together well, I chose these as I think they are warm eye catching colours that represent me best.

Within my promo pack I wanted to include a few things, something that showed my work from the past year, business cards, letterhead and a creative CV that can be handed out studios I admire. I started to design my CV and realised I had quite a bit to put on it, so it took quite a bit of organising to get the layout right for it to all fit on one A4 page. I decided to display my work from the past year I was going to present it in a zine and call it ‘pocket portfolio’. I made the zine image based with small descriptions of each project in the index. I bound the zine using saddle stitch another binding technique that I have improved on. I am really happy with the business cards I have created as I think they represent me well and I would be happy to hand them out to people and design studios.

For my website I wanted it to be a lot like my tumblr now as it is a simple visual theme. At the moment to display my graphics work I have a tumblr and a Behance both I use and update on a regular basis. In the future I would like to have my own website so I decided to look into the design now. The design I came up with is simple, visual and effective. A three column design when you hover over an image it turns to a colour, you click and a range of images from that project will appear and a short description, also within the website would include a bit about myself, and a contact page.
This year within PP I have contacted a lot of design studios but haven’t had a lot of luck. In the summer I contacted a studio in Bangkok while I was there called ‘NonCitizen’ they wanted to meet me for a chat but failed to mention they had moved studio after me walking round Bangkok lost for three hours. Also in the summer I turned up at ‘Ludlow Kingsley’ a design studio in LA and they weren’t willing to speak to me. In January I visited Kate Moross’ Studio (the outside of it) ‘Studio Moross’ the outside was everything I expected and more, so I decided to write her a letter. I didn’t get any response back off Kate Moross but I am looking to e-mail her again in the future. I emailed various studios of interest asking if they offered placement and one studio that did get back to me was ‘Split’ a studio in Leeds. I went for a chat with Ollie a member of split, I went through my work and he said he would love to work with me, I was going to work with them over Easter but the timing wasn’t right so I am looking to work with them over the summer possibly for a longer period of time. I have learnt a lot from contacting studios and I think this year I have gained a lot more confidence in doing so. The meeting I had with split was nerve racking but very worthwhile as I feel I can now talk about my work with more confidence.


I have enjoyed PPP this year, reviewing my identity has been very worthwhile and I am happy with what I have produced as I think it represents me well as a creative. My aim for over the summer is to get some sort of placement within graphic design and to get my own website live and up and running.