(Specific, Measurable, Achievable, Realistic, Timed)
1. Develop techniques of printing
2. Sell 50 t-shirts in first 6 months
3. Gain 3000 followers on Instagram and Depop
4. Start a real website
My 100 word intro to new customers
(benefits)
Features and Benefits
Handcrafted - unique, original and one off pieces.
Bold and playful - Making women have fun with fashion
Detail - Makes it more interesting for the customer
Range of products - can cater to a larger audience
The 4 P's
(Product, Price, Place, Promotion)
Price
Competitors charge £30 for a t-shirt and our cost for making a t-shirt is £3 so we would like to charge the same amount, this covers the time of making the shirt and other time spent marketing the business.
Place
Online - Our own website and depop etc.
Shops like colours may vary
Independent book storesTrade fairs
Gallery shops
Independent fairs
Websites
Promotion
Send products to fashion bloggers for free
Own Instagram page
Trade fairs
Stickers, postcards, business cards, zines etc.
Marketing action plan (3 Months - By September 2016)
Develop a website
Design range of new products - new components
Gain a larger following online
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