- artistic
- interests : fashion, print, graphics, illustration, festivals, fun
- magazines : toilet paper, printed pages, wrap
Where do they live and where are they based?
UK based
What kind of house do they live in?
Young students with disposable income
What social media do they use?
Instagram and Depop
What age or gender are they?
Female 18-25
What job roles or responsibilities do they have?
Education, part time jobs
What do they like doing in their spare time, what do they read or listen to?
Festivals, socialising, reading online blogs, watching documentaries
What important to them?
Being on trend with a unique twist
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