What is it that you have to offer
BOOTEES- Handcrafted, bold and bespoke fashion brand, selling t-shirts and playful screen prints. We want to design clothes that make you smile, a unique style making people have fun with fashion.
Offering a bespoke service for certain designs, prints, t-shirts and accessories.
Competition- Identity 6 potential competitors
- Lazy Oaf
- Atelier Bingo
- White Pepper
- Typical Freaks
- Olive and Frank
- Risotto
FOCUSING ON LAZY OAF
What are their services or products?
Independent clothing range
What is their price range?
T-shirts £30
What materials or techniques do they use?
Manufactures
Are there a specific themes or values that are important to them?
Lazy Oaf collections are notoriously
colourful, cartoon-focussed and always with an element of weirdness. Our design
philosophy is not trend driven but focused on our unique directional vision
referencing street wear and youth nostalgia. We like to design clothes that
will make you smile.
Why and how do they do business that's different and makes them stand out?
selling clothes to a niche audience, colourful and fun
targeting people of a more artistic nature
Why do people buy them?
fun and different clothing range, experimental
Where do they sell?
The Hambleton
Bleach London
Asos
Thunder Egg
Urban Outfitters
What do they do really well?
Being different to whats already on the market, a good alternative to big chain brands such as Topshop. They do well because of the branding which is appropriate to the target market. Collaborating with big big brands.
What can we do better?
As a small independent label we are more unique as we have items that are screen printed individually, we also offer a bespoke service where customers can choose colours and possibly what items the designs are printed on.
What can you learn from them?
As the brand has grown since 2001 they have become more mainsteam and slightly tacky. There target has grown there clothes changing with the audience.
Your business response to the same questions
Features in magazines
Hand outs to large businesses
Send something different
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